Organic Hair Studio Products


Did you know most professional brands don’t make their own products?

Loma sources, formulates, manufactures, and fills all of their products. They investigate the ingredients and raw materials to ensure there are no traces of harmful materials – they don’t take for granted the claims they make. Loma’s founder and cosmetic chemist, David Hanen, personally guarantees the quality of the raw materials he uses, promising “we only buy from the finest raw material manufacturers in the world.”


Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. We pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all Loma products. And our manufacturing facility is located 9 miles from one of the cleanest water sources in the world.

How To Create A ‘POP’ Braid

Learn How To:

Create a pop of contrast with this soft, deconstructed braid.


Over 27 years ago Loma innovated the use of Organic Aloe Vera Gel in the salon industry.They infuse pure water with concentrated organic aloe vera powder – this powerful combination creates the #1 ingredient in Loma products.

Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment.


Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, formulas and look books in collaboration with the industry’s most prolific stylists with an engaged following of over 1 MILLION fans across social media.

PRAVANA was acquired by Henkel Beauty Care Professional in 2017.

How To | PRAVANA 180 | ChromaSilk - Back to Basics Hair Color

Sometimes you have to take it BACK TO BASICS to create the most beautiful blends! Watch as PRAVANA Stylist Lissette Cruz, creates this beautiful multi-dimensional ChromaSilk look in just a few short steps. From prep, process, application to final results, Lissette shows how PRAVANA ChromaSilk creates the most gorgeous shades without the need for difficult techniques or complicated sectioning.